Does just the thought of blogging make you freeze up? You’re not alone. Blogging – even if you’re a proficient writer – can be an overwhelming thought…especially when you’re first getting started. Trying to figure out what to write about can be paralyzing.
The good new it doesn’t have to be that complicated – especially when you’re first getting started.
Think of what you do every day in your cleaning business. What is there in your work that you can write about? How about starting with every question you’ve ever been asked by a customer. If you have technicians, other employees or even a spouse, brainstorm with them. You can probably easily come up with 20 to 50 topics right there. So make a list then write a paragraph or two, and guess what? You’ve got your first blog!
For example, in his book “The Pressure Cleaning Marketing Bible,” author Steve Stephens refers to what he calls the “HydroTech Seven.” These are the seven most common questions that customers ask, and he trained his staff on how to answer these questions backwards and forwards. The HydroTech Seven are:
- I am calling around to get bids on power washing my house. Could you come out and give me a price
- Why are you so sure you will be the highest price?
- What kinds of chemicals do you use?
- Will cleaning harm my plants or animals?
- Are your chemicals environmentally friendly?
- Can you guarantee that mold and mildew will not come back?
- Will your services streak my windows?
Customer Question: Will pressure cleaning my house harm my plants or animals?
Remember, blogs don’t have to be written perfectly (although running spell check is always a smart idea!). However, they will NEVER, EVER work if you don’t start writing them.
We will talk more about some writing tips such as headlines and key words. But for now, stop stressing, start planning, and most importantly, get to writing!
*To find out more about The Pressure Cleaning Marketing Bible, email Steve Stephens at ssconsulting@live.com.
