February 21, 2023

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eClean Blogging 101, Day 7: Don’t Duplicate

eClean Blogging 101, Day 7: Don’t Duplicate

In 2011, Google began cracking down on and penalizing sites that have duplicate content from other sites and on sites that have the same, similar content on several posts, only using a different spattering of keywords. This is known as Google’s “duplicate content penalty” and it has been topic of much SEO confusion and debates.

The official Google blog says that there is no “duplicate content penalty” per se, but then goes on to say that Google does frown upon copying (i.e., “scraping”) content word for word from other sites, using very similar content on several pages of your own site or on more than one domain.

However – and this question was raised in the cleaning industry a few months ago – if someone else takes your content (i.e., “scrapes” content from your site), your site should not be penalized. You can also post blogs from your site onto other sites, such as industry boards, without penalty as long as you post on your own site first.

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