Sometimes blogging to consumers involves walking a fine line. You don’t want to be too personal, too funny, or too opinionated. On the other hand, your customers probably want to know a little about you – especially homeowners (and especially women).
So, if you are at a loss for a topic or simply want to mix it up a bit, throw in something personal. Post photos of your kids or talk about how your family spent your weekend. Write about an interesting hobby. Blog about something that inspires you. Tell why you love your job (then re-read that blog on days that you don’t love your job!).
Recount an interesting cleaning project, or one where something funny happened.
Another idea is to feature one of your technicians and/or staff members. This not only gives you something to write about while building your technician’s self esteem, it will help your customers feel more at ease when working with your staff.
I’m including an example of a personal blog (and something I wanted to share with our readers). However, I need to point out that from an SEO standpoint, the blog does not do much for our site. I did include the term “eClean Magazine” in the photo caption and photo description (we’ll talk more about this in a few days), but there is no use of the other keywords I typically try to use. Still, if a customer was to read a blog by you that has nothing to do with your business, but it impacted them, they would likely remember it, remember you, and possibly even share it. So there is still some value to these types of blogs.
“The POW MIA Remembrance Ceremony”
As the wife of a full-time National Guardsmen, I have come to a place where I almost take for granted what being in the military really encompasses. We live on a military base. I see people in uniform every single day. I pass by tanks and helicopter and military planes on display evert day. I regularly hear troops calling cadence as they pass by our house and gunfire in the middle of the night. It all becomes monotonous and I’ve become numb. I even forget that Michael was deployed for two of the past four Christmases. I go about my daily life and I forget.
Yesterday, however, my family and I attended my husband’s National Guard Unit’s Christmas party. There I REMEMBERED what being in our Nation’s military actually involves.
Each year at the party, a small table is set up with a single chair, a place setting, a single rose, and a plate covered with salt. Then the following is read:
As you entered the banquet hall this evening, you may have noticed a small table in a place of honor. It is set for one. This table is our way of symbolizing the fact that members of our profession of arms are missing from our midst. They are commonly called POWs or MIAs, we call them “Brothers.” They are unable to be with us this evening and so we remember them.
This Table set for one is small — Symbolizing the frailty of one prisoner alone against his oppressors…Remember!
The Tablecloth is white — Symbolizing the purity of their intentions to respond to their country’s call to arms…Remember!
The single Red Rose displayed in a vase reminds us of the families and loved ones of our comrades-in-arms who keep the faith awaiting their return…Remember!
The Red Ribbon tied so prominently on the vase is reminiscent of the red ribbon worn upon the lapel and breasts of thousands who bear witness to their unyielding determination to demand a proper accounting of our missing…Remember!
The Candle, the candle is lit — Symbolizing the upward reach of their unconquerable spirit…Remember!
A Slice of Lemon is on the bread plate to remind us of their bitter fate…Remember!
There is Salt upon the bread plate — Symbolic of the families’ tears as they wait… Remember!
The Glass is inverted — They cannot toast with us this night…Remember!
The Chair — The chair is empty. They are not here…Remember!
All of you who served with them and called them comrades, who depended upon their might and aid, and relied upon them, for surely, they have not forsaken you…Remember!
Remember! — Until the day they come home…Remember!