by Allison Hester, allison@ecleanmag.com
Is your contract cleaning business using Twitter? If so, you’re going to want to make some changes to your Twitter page.
Last week, Twitter unveiled that it is going to be introducing a new look – one that strongly resembles Facebook – over the next few weeks. If you are already on Twitter, you’ll want to keep an eye on your page. The way it’s currently set up is likely going to look “wonky” once the changes take place.
The example of the new format that’s being promoted is that of First Lady Michelle Obama’s page.
Your best bet is to go ahead and plan out how you want your new page to look, keeping the following changes in mind.
Twitter is adding a background photo with you bio near the bottom. The new Twitter format will look a lot more like Facebook, including a big background photo similar to Facebook’s cover photo (see the Facebook article on page 10 of the new eClean Magazine for more on this.) Your bio – which can be a maximum of 160 characters – will be superimposed toward the bottom of the image, so make sure you choose a photo where the bio will show up. Twitter will automatically format your background photo to fit, but ideally you want to set it up yourself with an image that’s 1,500 x 500 pixels.
Twitter is making your profile pic bigger. Twitter recommends creating a photo that is 400 x 400 pix (square). Again, the image will be automatically resized to fit, but ideally you want to set the photo up yourself to guarantee you get just what you want.
If you have a tweet you really want people to see, you can now pin it to your profile. That lets you keep your favorite tweet at the top of your page. Just remember to change it if it’s something seasonal or with time constraints.
You get 160 characters for your bio (not 140). Be sure to set it up for SEO, frontloading it with your keywords.
Your popular Tweets will appear bigger. Retweets are more important than ever.
Finally, if you have not yet signed up for Twitter but think that now is the time to do it, you will automatically be set up under the new format.
