by Gary Geiman, Geiman Media Group
You’ve probably heard the old adage, if you fail to plan, you plan to fail.
While I don’t agree with that statement 100 percent, I do believe that developing and following a plan puts your business on the path for success.
As small business owners and entrepreneurs, we’re all on a course to grow our businesses and be successful. No one sets out on the course of business ownership to be unsuccessful.
In the fourth quarter of 2012, my brother and I started our service business with little planning and we did everything the wrong way. Our goal was, and still is today, to develop a legacy for our family. Our legacy sputtered and almost derailed.
The year 2013 was a huge struggle as we tried to figure out how to find customers and, more importantly, have customers find us. We probably set out 1,000 bandit signs, used lead generation companies, hung door hangers, and tried every other old-school marketing tactic that we could think of performing. We ended 2013 with an anemic $38,000 in revenue.
We both knew that in order for this business to develop into the legacy we had envisioned, changes had to occur for us to begin to experience success in this quest. We showed huge strides in 2014 and 2015 as we began to utilize pay-per-click and email marketing automation successfully. By the end of 2016 (almost one year ago to the date), I decided to put my business-dominated education to use and develop a marketing plan for 2017.
Our 2016 revenue was $342,000. The plan I put together for 2017 was to achieve $1,000,000 in revenue.